Go Green!!!

2011年3月24日星期四

MIDWAY JOURNEY - Plastic Beach

Shame! We should definately do something!!!

Gucci Goes Green With New Eco-Friendly Packaging

Gucci is taking the initiative to go green by implementing new eco-friendly packaging. The fashion brand wants to reduce dependence on materials and use 100% recyclable paper in packaging, so their revamping all packaging from the shopping bags to the gift boxes and even as little as to the tissue and ribbon that they use.

The new shopping bags are Forest Stewardship Council (FSC) certified and are made of 100% recyclable paper. All plastic laminated surfaces have been eliminated from shopping bags and boxes. The tissue paper is no longer coated and both ribbon and garment bags have been switched from polyester to cotton. Gucci is even going to replace all of its mannequins with a much better eco-friendly version, designed by Frida Giannini, which will be made of shockproof polystyrene.

Starting in June 2010, approximately 284 flagship stores worldwide will be taking part in the eco-friendly packaging. Patrizio di Marco, president and CEO of Gucci, said: The world's leading brands are rightly judged today not just on the quality of their products and services, but also on the way they act in the community and towards the environment.”

The eBay Box is an eco-friendly recyclable box for sellers to ship their products in

The “eBay Box” is made from completely recycled materials, feature water-based inks, and are designed so as to limit the amount of tape used.

According to the eBay website “if every box gets reused at least five times, we could protect nearly 4,000 trees, save 2.4 million gallons of water and conserve enough energy to power 49 homes for a year.”

The eBay Box will go live in the US from October, around 100,000 boxes are accepted to be in circulation. eBay is also hoping that buyers who receive the box will then turn into sellers to reuse it. You can also log on to the box.eBay.com, where you can track its movements and get in touch with people who reuse it.

“With the eBay Box, eBay is on a mission to make shipping a little easier and the planet a little greener.”

Puma unboxes new eco packaging

The cat's reducing its carbon paw print with a shoebox that's more bag than cardboard. Showcased recently at the Design Museum in London, the new packaging will supposedly help the lifestyle apparel company reduce paper use by 65 percent and carbon emissions by 10,000 tons every year.

The Clever Little Bag, designed by Yves Behar of fuseproject, reduces cardboard use and does away with the need for a plastic carrier bag. Instead, the package features a reusable shoebag with an attached loop that goes through a cutout to double as a carrying handle.

According to Puma, the redesign will see the company saving 8,500 tons of paper, 20 million megajoules of electricity, 1 million liters of fuel oil, and 1 million liters of water every year.

The Clever Little Bag is only one part of Puma's ambitious long-term sustainability program as the company aims to replace current plastic/paper bags for its apparel with biodegradable ones. The new packaging and distribution system is expected to launch in the second half of 2011.

(Source: Crave Asia via InventorSpot)