The cat's reducing its carbon paw print with a shoebox that's more bag than cardboard. Showcased recently at the Design Museum in London, the new packaging will supposedly help the lifestyle apparel company reduce paper use by 65 percent and carbon emissions by 10,000 tons every year.
The Clever Little Bag, designed by Yves Behar of fuseproject, reduces cardboard use and does away with the need for a plastic carrier bag. Instead, the package features a reusable shoebag with an attached loop that goes through a cutout to double as a carrying handle.
According to Puma, the redesign will see the company saving 8,500 tons of paper, 20 million megajoules of electricity, 1 million liters of fuel oil, and 1 million liters of water every year.
The Clever Little Bag is only one part of Puma's ambitious long-term sustainability program as the company aims to replace current plastic/paper bags for its apparel with biodegradable ones. The new packaging and distribution system is expected to launch in the second half of 2011.
(Source: Crave Asia via InventorSpot)
wonderful innovation and good to the enviroment
回复删除Actually they are used in many asian countries since two or three years before. I dont know why supermarkets in US are still offering unlimited plastic bags for free.
回复删除I have many of those bags at home. However I always forget to bring them cuz the markets or stores have their plastic ones. I agree that charging those plastic ones may be a good step to increase the usage of those "Clever" ones.
回复删除"According to Puma, the redesign will see the company saving 8,500 tons of paper, 20 million megajoules of electricity, 1 million liters of fuel oil, and 1 million liters of water every year."
回复删除Impressive! But what's the cost of all this?
I am also considering the cost.
回复删除Even customer has to pay. Consider how many times you can use it, I think that's not a huge investment. And u?
回复删除I love those bags. I dont think it is a hard decision to switch from those plastic ones to those clever ones. not a big deal for you but a big favor for the environment.
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